Initial position – Because of the high kiln firing temperatures, the fired clay industry has high energy consumption and is responsible for high greenhouse gas emissions (GHG). Masonry-fired clay bricks and concrete blocks are and will continue to be widely used construction materials around the world. This leads to the exploitation of hundreds of millions of tons of nonrenewable resources and, to make things worse, in the next decades the brick (and block) demand will continue to rise just because the building construction industry in less developed countries will also rise steadily to deal with the dramatic increase of urban population.

Concept – In support of this argument in showing the potential of rammed earth and persuading the masses in why building with CEB (compressed earth bricks) is so beneficial, I want to showcase this potential. I want to spark lead the conversation in a different direction. Use the bricks in their strengths and bring them into a more modern place. Replacing the materials and solutions in the space where CEB would make more sense. Trying to ignite the way we think about CEB and layout the path into venturing further with CEB as a more contemporary and conventional building solution. CEB is in its appearance on the forefront of going into this direction and way of thinking. My concept is to showcase the CEB in the literal sense of the word. The brick volumes will be the main attraction in the building and form part of the exhibition itself. The glasshouse concept will come into fruition as a greenhouse with PVC curtain panels and aluminum mullions and building upon already existing solutions Climate comfort-wise within a greenhouse.